Wii Takes Hold For Those Over 70!
Wednesday, June 11th, 2008It’s amusing to think of an elderly group of people playing video games, but if you have frequented a retirement home lately, that is very likely, exactly what you will see. Yes, folks, it’s true. It seems that many older folks are finding that video games are a popular pastime. Specifically, the popular bowling game by Nintendo’s Wii video gaming system. It is not news really that the Japanese electronics giant has been going after the over 50 baby boomer crowd in hopes that they have some post-retirement time on their hands. But, the over 70 crowd?
Beth Llewelyn is Nintendo’s senior director of corporate communications, and she says making the games user-friendly to the older demographic was always the plan. “People have no fear of picking up a remote control, but they’re hesitant to pick up a video game controller,” Llewelyn said. “So the idea was to make the controller look like a remote control with just a couple of buttons.” Amazingly, since the Wii systems hit stores in November, over 1 million gaming systems have been sold in the